-The way people use symbols and signs all the time and how they are interpreted by different cultures in different ways.
-Being able to understand body language e.g arms folded etc.
-Sounds being used as a connection to images
-cartoon strips having images that show different times and we can put together in our head what has happened in between the space.
Apple logo vs IBM logo
Apple has variations on their logo and their first logo was quite a bit different to their current logo.
-The logos are symbolic and could be linked back to Adam & Eve
-The old logo made from coloured stripes could show that it is for everyone.
-The new logo is stylish and slick I think it represents their brand well as I think of expensive equipment that is very much in style and with the current fashion trends.
-Apple computers are also used more by people in the creative industry, artists and designers. So the logo represents creativity and the changing / variations of it show keeping with current trends.
IBM
-They have stuck with their original logo from the start with no variations, this could show that they are not changing and people who have used the brand from the beginning might like the fact that they have remained the same.
-However the design might be seen as a bit dated now
-It could have been designed to look computer related with the cutting [negative space] within the letters.
looking at both logos.. Apple has a symbol for their logo where as IBM have characters I think that this would mean that Apple would be more globally recognisable as you can instantly recognise it as being an apple even if you hadn't heard of the brand where as IBM's logo doesn't give you any idea of what it stands for and in other languages it would mean something different.
www.ABSOLUTAD.com
-commissions artists to do pieces for advertising
-they all use the shape of the bottle within the design which is sometimes hidden so you have to really look for it to see it.
Language
Sign =signifier [significant] form
=signified [signifie] concept
'Cat' = "cat" + 'Image'
Signs
Iconic signs - look like things that they signify: portraits / photos
Indexical signs - refer to other forms of language: clouds being rain / footprints
symbolic signs - have meaning only due to context: words / flags
The arbitrariness of spoken languages meaning can be illustrated by looking at our writing systems
A phonetic alphabet records sound values e.g a letter 'A' corresponds with a particular vocal sound.
Bob & Roberta Smith "Learn how to speak Bob"
symbols can be dragged on to lines to make sentences from a made up language and they each have their own sound so once you have chosen some you can play it and it plays the sounds as if it is being read.
Fashion 'not just clothing'
signs, symbols and iconography that non-verbally communicate meanings about individuals and groups.
-Shows identity / groups / labels
-Tribal systems, identifying belonging
Graphic Design
"something that stands to somebody for something in some capacity"
Chartes Sanders Pierce
"Graphics is first and foremost human communication"
"the art or profession of visual communication that combines image, words and ideas to convey information to an audience esp. to produce a specific effect"
Structuralism
everything we encounter is something we can read
Syntagmatic Relation - A relation that links signs into more complex text
Hussein chalayan -Table dress winter 2000
crossing boundary's of what people would usually agree is a skirt and what is a table. Raises questions of what is acceptable and functional.
Fashion changes but still follows some rules such as having sections of the body that items are made for such as skirts / trousers / shorts etc.
Parote = spoken/ individual usage of signs within a system
Langue = structural rules and conventions of a system.
Video Pink - Stupid girls
-This video has a lot of signs starting with an angel and devil, good and evil religious symbols
-The clothing, body coverage what images these portray
-Culture, buying a little dog, coffee, phone, make-up in the car = materialism
-Written messages on T-Shirts on the side of the dog 'cage' etc. "stays younger longer" relationship between real / modified world
-Popular culture - celebs effects on younger generations - kid watching TV in the video
signs / symbols how people are represented
-gender stereotypes at the end girls toys | football
-personal acceptance
-The video set-up, girl wearing a sports top but holding a barbie, through the video it's as if shes making a decision on which 'side' to choose at the end
-Final image, edited unappealing image of old woman in bright pink with blond hair [barbie reference]
-Locations, tanning salon / gym = Improving yourself to be 'perfect'
-Camera angles, looking up to her when she's dictating from a stand and looking down from above when she is led in the hospital bed to have plastic surgery, putting across teh message of importance.
Post-structuralism
meaning not contained within a text it relies upon meaning from other text.
Marcus Harvey -Myra 1991
Andres Serrano - Piss Christ 1989
Roland Barthes
"The Death of the author" in image, music and text
Intertextual
What is pinks paradigm?
-Rebel, clothing = leather jacket, piercings, hair style
associated with punks > what it goes with e.g signs representation
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