Ferrero Rocher Ad
Starts with the scene of a 'heavenly' setting highly edited in post reduction, accompanied with relating sound and the voice over of a woman. The tone of voice and way in which she is speaking gives the feeling that she is telling a story which relates to the opening line "A long time ago..." making you feel as if you are being told a story.
The actors / actresses are dressed in costume as gods / goddesses making the product feel almost luxury how it is displayed and with the gold packaging and golds, creams and browns used in the setting it feels smooth to look at and you get the feeling the chocolate would be the same.
In one part of the ad a woman fires a arrow at the stacked pyramid of chocolates and they fall to the 'gods', using a bow and arrow, a symbol of love, indirectly saying that you'll fall in love with the taste.
Saying "a long time ago.. the Gods of Olympus would gather every night, and to make every night special they had a divine secret"
"A long time ago" gives you the feeling that the brand has been well established for a long time.
"The Gods of Olympus" If it's good enough for 'gods' they must be nice.
"To make every night special they had a Divine secret" Making the chocolate sound like a reward and saying that it was a 'secret' you feel as if you want to be apart of the secret and try them. "gather every night" like it's a special occasion or used as a celebration sweet.
"One day it slipped from the heavens" Giving the feeling that it was accidental that we have come to have it and the idea that it fell from heaven, so it being perfect.
"Ferrero Rocher, share something special" is the closing line, accompanied with the visuals of a gathering of friends / family at Christmas as its the time of year the ad was created for to boost Christmas sales. It also has a few 'magical' sound effects and effects of gold glitter falling transforming into the chocolates.
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