The studies show that they boosted sales for the companies quite substantially, all down to the fact that people want to have what celebrities are having, it makes them feel more accessible and like they can be on the same level with them in some aspects.
BBC - Celebrity endorsement 'alters brain activity' link
Looking at this case from July 14th 2010 it was an experiment done, having 40 mixed photos of celebrities and equally attractive unknown women wearing the same shoes and they could show that the brain reacted differently with more activity when the women taking the test were shown the photos of celebrities wearing the shoes.
A quote from the website:
"The enhanced memory performance for items that were encoded in the context of a famous individual can neither be explained by increased attractiveness of the celebrity nor by a higher level of perceived expertise, but only by the persuasiveness of fame itself," wrote lead author Mirre Stallen of Erasmus University.
This quote means that people find the idea of fame attractive, I think that they are probably looking at the shoes and thinking about the lifestyle that these celebrities have rather than wanting to have the same shoes that a certain one of them owns.
The Independent - The Naked Truth about celebrity endorsements link
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Guardian top sporting stars are worth 2009 link
Celebrity endorsements link
Dr Dre -Beats by Dre
Johnny Rotten -Country Life
Lewis Hamilton -Reebok, TAG Heuer, Satander, Bradford & Bingley, Alliance and Leicester
Barack Obama -unofficially for BlackBerry link
Possible Questiosn
Effects of celebrity endorsement in advertising on consumer behaviour
How does celebrity endorsement influence the consumer?
Why is celebrity endorsement an effective sales method?
Recent endorsements
Charlie Sheen to be matched with a product to endorse via twitter
Hollywood Reporter
CNNMoney
LA Times Story
CNBC
Ad.ly website
Telegraph
Jenson Button -Head & Shoulders
Marketing Magazine report
Kylie Minogue -Lexus CT
Link
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