Development

Further Research current:
Kate Moss, Louis Vuitton catwalk smoking on non-smoking day 
Cosmopolitian daily mail mirror guardian: The observer


Session Notes:
Development of advertising over time
How it effects a postmodern view to advertising
Postmodern shift


Postmodern idea of self - shift / change 
things we wear are who we are.


Look a straight forward ad


Definition: Postmodern

post·mod·ern (pōst′mäd′ərn)

adjective

1. coming after, and usually in reaction to, modernism in the 20th century, esp. in the arts and literature; specif., of or relating to a diffuse cultural and artistic trend or movement, esp. in art, architecture, and writing, since the 1950s, characterized by eclecticism in style and content, freedom from strict theoretical constraints, indifference to social concerns, etc.